“At Adobe, we get to work with some of the brightest digital artists in the world. Josh stands out among everyone I’ve ever worked with as the elite of the elite when it comes to what he can do with a camera, his Photoshop wizardry and his visual sensibility.”
-Jeff Allen, Senior Director, Marketing, ADOBE-
When I was a young boy I was obsessed with art. I was born in Florence,Italy where I lived for 7 years.When I hit high school I saw no need to pursue art and so I dropped it and got into other things. After high school I got an internship with a film production company and started getting more into film. When I was 22 I realized that I wasn’t satisfied with what I was doing so I needed a change. I decided that advertising was a lot more exciting and chose to go to Miami Ad School and that’s where my passion for photography came in. At school I had to rely on my own skills to produce print ads and online media. I had to convey a message and I didn’t want to just snap one shot and be done. I wanted to include a lot of different elements that told a story. That’s when I started getting into compositing.
I realized that I could actually create the images that were inside my head. I never thought that was possible before. I became literally obsessed with ad photography. I would stay up every night until 2 or 3 studying my favorite photographers. I would study every single detail and try to recreate what I saw. It took me a year and a half before I decided to put my style out there to the public. Once I put my work out there for people to see I got a surprising response. People loved it! I dropped my 9 to 5 job and have been working full time doing what I love ever since. Whenever I create an image I try to think of a story behind it. I want my viewer to get into the picture and imagine a whole scenario. What brings me joy is when I can inspire others to do bigger and greater things. I am based out of Los Angeles and Puerto Rico where I specialize in Commercial and Advertising photography.
My work can be seen on…
Luerzer’s Archive 200 Best Digital Artists Worldwide 2014-2015,
Forbes, Good Morning America, People Magazine, Billboard, Teen Vogue, The Wall Street Journal,
The Huffington Post, Inside Edition, The Weather Channel, USA Today, Business Insider,
Buzzfeed, Gizmodo, Advanced Photoshop Magazine, Ad Week, MSN NOW, Yahoo and Mashable.
Warner Bros, Adobe, Acura, LG, Nickelodeon, D.C. Comics, Champion USA, Xerox, Wacom, Mt Dew, Laura Pausini, Daymond John,
Glenn Beck, Lindsey Stirling, SurfAir Airlines, Advanced Photoshop Magazine, Twinlab, The Color Run and Make A Wish Foundation